ANALYSIS OF THE RESULTS OF EVALUATING COMPETITIVE POSITIONS USING THE COMPETITIVENESS POLYGON

Authors

  • I. Zaluchenov Federal State Budgetary Educational Institution of Higher Education «Plekhanov Russian University of Economics» Tula Branch of Plekhanov Russian University of Economics
  • O. Burko Federal State Budgetary Educational Institution of Higher Education «Plekhanov Russian University of Economics» Tula Branch of Plekhanov Russian University of Economics

Keywords:

competitiveness.

Abstract

The purpose of the work is to analyze the theoretical, methodological and practical factors of the formation and development of competitive advantages of enterprises to strengthen their positions in the Russian construction market. To achieve this goal, it is necessary to analyze the application of methods to improve the competitiveness of enterprises in the construction industry. The object of the study is the financial and economic activities of a construction company, the subject is the competitive advantages and competitiveness of this company. The information base of the study was the scientific literature, the company's reports.

Author Biographies

I. Zaluchenov, Federal State Budgetary Educational Institution of Higher Education «Plekhanov Russian University of Economics» Tula Branch of Plekhanov Russian University of Economics

student

O. Burko , Federal State Budgetary Educational Institution of Higher Education «Plekhanov Russian University of Economics» Tula Branch of Plekhanov Russian University of Economics

student

References

Федеральный закон РФ «О защите конкуренции» от 26.07.2006 № 135-ФЗ (ред. от 18.07.2009), [Электронный ресурс] // Консультант-плюс. – 1999-2020. – Электрон.дан. – Режим доступа: http://www.consultant.ru.

Багиев Г.Л. Маркетинг: Учебник для вузов. // Г.Л. Багиев, В.М. Тарасевич, Х.Анн; Под общ. Ред. Г.Л. Багиева. - М.: ОАО «издательство экономика», 2018.

Коротков Э.М. Концепция российского менеджмента // Э.М. Коротков. - М.: ДеКА, 2018.

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Published

2021-03-19

Issue

Vol. 3 No. 36(63) (2021)

Section

Статьи

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