FUNDAMENTALS OF STRATEGIC MANAGEMENT OF INNOVATIVE ACTIVITY OF AN INDUSTRIAL ENTERPRISE

Authors

  • R. Utaliyeva Kh. Dosmukhamedov Atyrau State University, Atyrau

Keywords:

the process of choosing an innovation strategy, operational management, optimization of business processes, innovative economy

Abstract

This article discusses the concept that reflects the content of the basics of strategic enterprise management, long-term target direction of development. This direction covers the scale of goals, the way to achieve economic growth, the level of economic growth, the level of alternative implementation, the process of choosing an innovation strategy, various basic tools for achieving the main competitive advantages.

Author Biography

R. Utaliyeva , Kh. Dosmukhamedov Atyrau State University, Atyrau

Candidate of pedagogical Sciences

References

Асаул А.Н. Инновационно-инновативное развитие России / А.Н.Асаул, В.Б. Перевязкин, М.К.Старовойтов. СПб.: СПбГАСУ. 2008.

Ансофф И. Стратегическое управление. – М.: Экономика, 1989. – 519 с.

Портер М. Международная конкуренция: конкурентные преимущества стран. – М.: Международные отношения, 1983.- 895 с.

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Published

2021-03-19

Issue

Vol. 3 No. 36(63) (2021)

Section

Статьи

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