ANALYSIS OF THE USE OF THE TRIPLE BOTTOM LINE CONCEPT IN THE BUSINESS ENVIRONMENT
DOI:
https://doi.org/10.31618/nas.2413-5291.2020.3.61.328Keywords:
sustainability, Triple Bottom Line concept, economic measures, environmental measures, social measuresAbstract
Over the last few years, businesses have begun to move towards sustainability. Sustainability is nowadays considered a primary part of companies striving to have a better approach to nature and to use resources more efficiently. Businesses see sustainability as a way to be more competitive in the market in which they operate, to make their awareness visible and to gain new customers. Today, companies strive to protect the environment in which they operate through sustainability, and at the same time their activities try to eliminate the negative impacts on nature. The aim of the article is to analyze the application of the concept of Triple Bottom Line in the business environment. Secondary research deals with the analysis of the use of the Triple Bottom Line concept in the environment of selected companies.
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