DENIGRATION AS AN ELEMENT OF INFORMATION WARFARE
Keywords:
information war, denigration, mass media, hate speech, communication, attitude, ideology, valuesAbstract
In this paper, we consider the ways of transforming public attitudes from neutral to negative through the directed influence of certain prepared information coming to mass audiences from various media resources. With the involvement of certain methods of social psychology, hermeneutics and semiotics, the mechanisms of formation of beliefs, points of view, ideas and their changes under the influence of the media are revealed. Further, the conclusions indicate the relevance of a detailed study of the methods of information work with mass audiences, which allows us to formulate a rational and critical approach both at the individual and general socio-cultural levels to tendentiously presented information.
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