ELEMENTS OF THE COMMUNICATION PROCESS ON THE EXAMPLE OF THE SERVICE SECTOR.
Keywords:
communications, communication process, communication models, communication efficiency, barriers, information.Abstract
Effective communication with clients is a key non-price tool for purposeful formation of consumer needs and demands in the service market, as a result of which, in order to ensure the competitiveness of service organizations, it is necessary to build communication processes with clients based on the latest communication models adapted for many recipients.
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