UFA CITY CULTURE AS A FACTOR OF THE IMAGE FORMATION OF THE REPUBLIC OF BASHKORTOSTAN
DOI:
https://doi.org/10.31618/nas.2413-5291.2021.4.74.535Keywords:
culture of the capital, main attractions, improving the image of the region, city events, creative teams, homeland of talentsAbstract
The article is devoted to the topical problem of image formation and enhancing the competitiveness of the Republic of Bashkortostan. Particular attention is paid to the main attractions and events of the city. The authors believe that the culture of the city of Ufa is one of the most effective tools to form the image of the region, since the capital acts as a brand of the republic.
References
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