MARKETING: NEW APPROACHES TO TEACHING

Authors

  • M. Bernstein Institute of Business Studies and Business Administration Russian Presidential Academy of National Economy and Public

DOI:

https://doi.org/10.31618/nas.2413-5291.2021.1.72.482

Keywords:

business education, marketing, simulation, Markstrat simulation game.

Abstract

Difficulties and problems of business education are theoretically considered in the article. The advantages of traditional Western business education and the problems of young managers that are not ready for business activity in the environment of developing markets are highlighted. The author has examined the conditions of business education in Russia, its content and approaches to teaching. 

Author Biography

M. Bernstein , Institute of Business Studies and Business Administration Russian Presidential Academy of National Economy and Public

Candidate of economic sciences, Associate Professor of Management Department, Director of MSc. Program “International Management”

References

Burgat V.V. Delovaya igra kak metod aktivnogo obucheniya. – Sibirskij torgovoekonomicheskij zhurnal // Izd-vo: Omskij Institut Rossijskogo gosudarstvennogo torgovoekonomicheskogo universiteta. – 2014.– s.48-51.

Gojhman O.Ya., Nadeina T.M. Rechevaya kommunikaciya: Uchebnik / Pod. red. prof. O.Ya. Gojhmana. – M.: INFRA-M, 2003. – 272 s.

Dudchenko Vyacheslav Sergeevich: Delovaya innovacionnaya igra kak metod issledovaniya i razvitiya organizacii. // Elektronnaya publikaciya: Centr gumanitarnyh tehnologij. – 26.01.2010. // [Elektronnyj resurs] / Rezhim dostupa: URL: https://gtmarket.ru/laboratory/expertize/3743

Bernstein M.M. English Language Educational Program: Innovative Approach to Form Demanded Specialists // Eurasian Science Journal // «Evrazijskij Soyuz Uchenyh» // Vypusk 4/73 - tom 8. –M., - 2020. – s.12 - 15.

Kotler Ph. According to KOTLER: The World’s Foremost Authority on Marketing Answers Your Questions // AMACOM: American Management Association. – 2005. – 192 p.

Scrivener J. Learning Teaching // Heinemann Publishers (Oxford) Ltd- 1994. – 218 p.

Strategic marketing simulation with Markstrat. URL: https://web.stratxsimulations.com/simulation/strategic-marketing-simulation/

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Published

2021-11-22

Issue

Vol. 1 No. 72 (2021)

Section

Статьи

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