ANALYSIS OF THE STRATEGY OF PROMOTING THE RESORT CITIES OF KRASNODAR TERRITORY

Authors

  • V. Ayrapetyan Sochi State University

Keywords:

tourist destination, tour brand, territory branding.

Abstract

This article analyzes the components of the destination brand, the reasons for the low recognition of the tourist brand in Russia, and analyzes the current state of the strategy for promoting the resorts of the Krasnodar Territory.

Author Biography

V. Ayrapetyan , Sochi State University

candidate of Sciences, associate Professor

References

Novyj brend dlya kurortov Kubani pridumaet moskovskoe agentstvo// https://www.yuga.ru/news/456489-brend-kubani. - 2021g.

V Sochi predstavili novyj turisticheskij brend goroda-kurorta// https://sochi.ru/presssluzhba/novosti/1359/161558/, 2020g. Konkurs «Turisticheskij brend Gelendzhika»// https://gelendzhik-travel.ru/turisticheskij-brendgelendzhika.html

Professionalnyj konkurs «Turistskij brend: luchshie praktiki» // http://xn----btbjd4bocmj.xn--p1ai/statute/

Rasporyazhenie Pravitelstva RF ot 20 sentyabrya 2019 g. № 2129-r O Strategii razvitiya turizma v RF na period do 2035 g.// https://www.garant.ru/products/ipo/prime/doc/72661648/

Downloads

Published

2021-11-30

Issue

Vol. 2 No. 73 (2021)

Section

Статьи

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.

CC BY-ND

A work licensed in this way allows the following:

1. The freedom to use and perform the work: The licensee must be allowed to make any use, private or public, of the work.

2. The freedom to study the work and apply the information: The licensee must be allowed to examine the work and to use the knowledge gained from the work in any way. The license may not, for example, restrict "reverse engineering."

2. The freedom to redistribute copies: Copies may be sold, swapped or given away for free, in the same form as the original.